Email Marketing should be used alongside your website. A Getting started guide.
What is Email Marketing? Email marketing or email blasts as it is sometimes called is the process of sending a targeted email message to a group of people also referred to as your mailing list. It has advantages well beyond regular email as your message can be text and graphic based allowing you to incorporate designs into your message. It can also contain links directing your audience to certain pages of your website. Compared to other forms of advertising such as commercials, print or direct sales, email marketing or an email campaign gives you a top return on investment because of the low cost of creating and deploying your message.
At webfaCeMEdia, we offer an email marketing service to businesses in Mississsauga or the Toronto GTA . Click here to find out more.
A lot of companies are using email marketing to increase sales…..and it works!! Besides improving your company image and your brand, think of some of the other benefits. You can use email marketing to remind a group about your offers while they are off your website. People usually need to see something a couple of times before they make up their mind to buy it. Email Marketing can help you accomplish that. You can use it to direct people to certain areas of your site for specific information or to other areas online for that matter. You too can benefit from an internet marketing or email campaign.
Almost all email marketing programs today will give you statistics to track which links on your message were clicked on, track how many emails were opened, how many failed to deliver and so on. These statistics will help you refine your message in subsequent email campaigns as you know exactly how many people followed through on your different “Calls to action” to click certain links. You can now refine your next message based on this. You can also include advertisements in your message about other products or services you may have or even cross offers from your affiliate and partner companies.
By sending carefully planned and designed messages which are all track-able, you will be collecting some unique feedback as to how your audience is reacting to your product or offer and to your message. Improving a product, service or marketing strategy is based heavily on feedback.
How do I get started in Email Marketing? First of all, you need to compile a mailing list if you don’t have one. You can do this in a lot of ways which are not covered in this article but one way to start is to compile all the email addresses you have collected or export your contacts from your email program. You can even go through all your contact’s business cards and write everyone’s email address down. You will be sending your message to all the email recipients on this list.
Secondly, you need a newsletter template. A newsletter template is an html formatted layout that will contain your message. It is usually more effective to create one newsletter template and stick to it, than have to create a new and different one with every message. That choice is up to you. You can get a newsletter template created to match your brand by webfaCeMEdia. Click here to find out more
The next thing needed is the message itself. I’m sure I don’t need to stress the importance of planning this message carefully word for word because once you send it, all your mailing list recipients will be getting the message. Your message is the most important thing in an email marketing campaign. It is supposed to bring you business not turn your potential customers away. Some companies go as far as hiring a marketing company or a freelance writer to help create their message. Take your time with it. Remember it is better to send no message than to send the wrong message.
Lastly you need an email application to deploy your message. There are many applications and providers that will do this for you and deploy the message to your mailing list at the time of your choosing. webfaCeMEdia offers everything from newsletter template design to scheduling and deployment, we can even help you write your message and we are sure to provide you with accurate statistics so that you can see for yourself how successful your campaign was. Contact us to put email marketing to work for you and your business. We can help you launch a successful email campaign
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