Email Marketing should be used alongside your website. A Getting started guide.
What is Email Marketing? Email marketing or email blasts as it is sometimes called is the process of sending a targeted email message to a group of people also referred to as your mailing list. It has advantages well beyond regular email as your message can be text and graphic based allowing you to incorporate designs into your message. It can also contain links directing your audience to certain pages of your website. Compared to other forms of advertising such as commercials, print or direct sales, email marketing or an email campaign gives you a top return on investment because of the low cost of creating and deploying your message.
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